The Global Sports Media Consumption Report 2014

A definitive insight into sports media consumption around the world

Know the Fan

The Global Sports Media Consumption Report 2014 is the definitive insight into sports fans use of digital media around the world. Leveraging 4 years’ of research data and surveying 1bn fans across 16 international markets, this year’s report.

Reflecting an increasingly diverse media landscape, the report explores how use of broadcast, print, online and social media is interwoven and identifies key trends around how each channel is used by fans of different sports, and how the usage habits have evolved over the 4 years the research has been conducted.

The Report is available as a Global Overview or as regional specific reports:

Key Findings in 2014

How online has overtaken print as the second most popular channel behind TV

Football continues to be the most popular sport in 9 out of 16 regions

1 in 2 European sports fans subscribe to a paid TV channel

45% of US fans use a second screen while watching sport

68% of Chinese fans use their mobile devices at live sports events

74% of sports fans in UAE consume sport via mobile


Download individual country reports for all markets studied plus a global overview.


View, download and share infographics for each market and global trends.

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