Know the Fan
The Global Sports Media Consumption Report 2014 is the definitive insight into sports fans use of digital media around the world. Leveraging 4 years’ of research data and surveying 1bn fans across 16 international markets, this year’s report.
Reflecting an increasingly diverse media landscape, the report explores how use of broadcast, print, online and social media is interwoven and identifies key trends around how each channel is used by fans of different sports, and how the usage habits have evolved over the 4 years the research has been conducted.
The Report is available as a Global Overview or as regional specific reports:
- South Africa